Sr. Marketing Manager Jobs in Dubai- Al-Futtaim Recruitment 2023 for Graduate Vacancy

Job Title: Senior Marketing Manager – Content and Experience

Reports to: Regional General Manager Marketing

Department: Marketing Mixed Use – AFGRE

Location:Dubai Festival City

Grade: I

Description

CREATIVE PLANNING AND LEADERSHIP DEVELOPMENT

Develop and evolve the integrated regional content and experience strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business’s overall objectives
Overall creative and content planning leadership that includes pitches, hiring, monitoring and reviewing of agencies.
Strategic planning of creative and content within the local market and coordination to ensure consistency with the regional teams
Development and management of the brand standards and content style guides, as well as the overall expression of the business’s corporate identity in content
Development of content platforms across omni-channel networks with optimal delivery based on target audience segmentation and enhance the customer journey through key touchpoints – not limited to Social media, PR, Digital and offline platforms
Enable structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content
Manage content and creative on all social media channels in regard to narratives, promotion, consumer engagement, customer service, performance management.
Collaborate with key stakeholders, business divisions in the Group to create synergies in business through cross promotions and cross selling concepts
Content and channel optimization, brand consistency, segmentation and localization, analytics and measurement.
Developing standards, systems and best practices for content
creation, distribution, maintenance, content repurposing across geographies, including the implementation of content strategies
Customer loyalty

Create and manage a customer loyalty program for the residential and commercial portfolio which can be mirrored in multiple geographies
Ensure that customer loyalty, retention and satisfaction targets are met through well-crafted campaigns and close partnership with the after sales department.
Research and analytics

Use great analytics of data to provide a successful customer experience rather than a disjointed one
Conduct research and analysis to keep updated with all the tools and platforms usages, change of algorithms and advancements, content and experiences are being marketed
Keep abreast on media consumption habits of the target audiences in the various target markets
Create promotional experiences to increase customers engagements with brand’s identity and its core values and to increase customer loyalty, customer retention and direct sales.
Drastically increase brand awareness and exposure, either through turning their audience into brand ambassadors or encouraging participants to share their experience on social media.​​​​​​​
Customer experience development

Creating SOP’s for customer experience including setting standards and procedures, means of collecting data and outreach for response systems and timelines
Focus on creating a customer-centric organization through all channels and mediums
Responsible for experience developments across: community events, lifestyle events, shows, kiosks, face to face marketing, in store experiences, samplings, sponsorships as examples of offline experiences, think videos, digital campaigns, and digital tools / features development on our website, social media campaigns etc.. Which create a meaningful connection between the corporate, destination and product brands and each of their customers
Oversee the customer experience journey to ensure compliance, optimum standards of customer care and outreach
Use data analytics to create, evolve, modify and uplift the overall customer experience
Create Successful experiential marketing campaigns s to activate new customers and introduce them into the sales funnel
Create experiences to increase brand awareness, drive engagement and interaction with the brand and develop opportunities for customer loyalty. These can be across corporate, business level, destination or product brands and include online and offline mediums.
Create experiential campaigns to activate new customers across the product development, outbound marketing comms, channel management, sales and leasing and post sales funnels.
​​​​​​​Operations role

Determine growth/optimization opportunities by analyzing analytics of example landing pages, video, ad copy and editorial and promotional content.
Liaise with key agencies, including but not limited to appointment of vendors, dive workshops, messaging sessions, pitches across different areas of Social, PR and Creative
Quarterly reporting on performance by vendors with key recommendations and analysis to improve or evolve as applicable
Develop content and customer experience quality control and consistency measures for all external and internal teams on different platforms and across the consumer experience cycle
Develop an annual calendar of activations planned quarterly, with consistent tactical offers, promotions, seasonal outreach and key national days in line with the business objectives and target audiences​​​​​​​​​​​​​​
Financial role:

Annual budget Creation and financial management on marketing OPEX and CAPEX budgets and ensure all procurement and finance processes are met based on the scope and requirements
Budget control and measures
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.